Events

08/18/2009

IFTF LAUNCHES VOGUE CAMPAIGN

The International Fur Trade Federation has launched its 2009 global advertising campaign entitled, ‘Label Me’, and brings together four internationally renowned fashion heavy weights; Oscar de la Renta, Roberto Cavalli, John Galliano and Karl Lagerfeld.

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IFTF LAUNCHES VOGUE CAMPAIGN

These designers not only provided four beautifully crafted fur garments using OA™ fur from their forthcoming autumn/winter 2009-2010 collections, they also shared their views about the importance of the Origin Assured programme for today’s fashion industry and consumer.
Oscar de la Renta, for example said, “Buying Origin Assured furs removes a lot of questions for a customer. It allows her buy fur with confidence”. Andreas Lenhart, IFTF Chairman, commented, “As a responsible industry committed to transparency, we have developed the Origin Assured label to provide our consumers with the information and reassurance to make informed decisions about the provenance of the fur they are buying. This autumn’s ‘Label Me’ campaign illustrates that the fashion industry also backs our labelling programme and our ongoing dedication to be a responsible industry”.
The four page campaign created in association with Vogue US and shot in New York by leading International photographer, Raymond Meier, will run in print, in the September and October editions of Vogue magazine in eleven countries like China, Russia, Japan and Italy. IFTF is increasing its online presence by working with Style.com for the first time this year. The images will feature heavily on Vogue’s fashion site for six months from September 2009 and will run until the end of the 2010-2011 ready-to-wear, autumn/winter shows.

IFTF: www.iftf.com